There are tons of contents shared on social media everyday. You have to learn to play smart. A lot of work should be put in on your content before you think of getting repost, shares, Influencer marketing or sponsored ads.

How can you pay attention to the utensils you intend to serve your food with when the ingredients are not properly fixed while cooking? I’m sure if the food is placed on a plate made of Gold, it won’t serve its purpose.

On a lighter mode, having good content is important. Content creation is creating your own content from the scratch – Play safe. Content curation is gathering relevant information from blogs, social media pages, ebooks, news letter or white paper and sharing it with your audience – Play smart. Content curation is also letting your audience decide your contents.

“Curation is a natural and necessary extension of content creation. That is, as great as your content may be, your audience wants to learn from other experts and differing perspectives.” – Joe Pulizzi

80% of the great contents you know are curated. I’ll stop here for today.

Be sure to check back next Wednesday for the concluding part.

Thanks for reading through!


  • Tayodepo
    Posted April 11, 2018 9:52 pm 0Likes


  • Omolara
    Posted April 11, 2018 10:22 pm 0Likes

    Apt, thanks for sharing

  • Bobs
    Posted April 12, 2018 7:38 am 0Likes

    You just have to be relatable with content so that people will be carried along and also chip in the key messages of the content

  • Funmito
    Posted April 12, 2018 9:53 am 0Likes

    Thanks for this

  • Prisypearl
    Posted May 5, 2018 4:50 pm 0Likes

    Very apt! Thanks for sharing👏

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